var yourtypeface = {
      src: 'http://www.stillbornrecords.com/martyrstore/text.swf'
};
 
sIFR.activate(yourtypeface);
 
sIFR.replace(yourtypeface, {
      selector: 'h2.producttitle',
	  css: [
      '.sIFR-root { font-size:24px; font-weight:normal; color:#ffffff; }'
      ],
      wmode: 'transparent'
});